Strategy and Positioning Analysis Part 1
MUST BE NEW AND ORIGINAL WORK NOT GIVEN TO OTHER STUDENTS. Write in a clear, concise, and organized manner; demonstrate ethical scholarship in the accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in the text and references at the end of the document in APA format. ONLY NEED WEEK 1 AND THE SECTION BELOW COMPLETED.PLEASE READ INSTRUCTION CAREFULLY. IN TEXT CITATION AND MUST CITE ALL REFERENCE IN APA FORMAT–ORIGINAL WORK ONLY
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project. Our service/product will be Grocery App (it will be an app allowing consumers to grocery shop FRESH produce and food from their smartphone, and the food will be delivered to their home or whatever address they provide.
Complete the following assignment using the “Strategy and Positioning Analysis” template.
Develop a 1,700-word analysis explaining the following headings:
- Describe the organization’s background, industry, and product or service.
- Describe, in detail, the product or service.
- Prepare the SWOT analysis of the organization and offering.
- Explain a competitive analysis of the organization and offering.
- Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
- Identify the needs that cause your target market to buy.
- (( I need 300 words on this section only!!!))))Create a written positioning statement that identifies:
- Your organization’s product/service–Grocery App
- Your target market
- How your product solves the target market’s needs
- What makes your organization different from its competition
Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.
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