Module 9, Assignment: CRM Tools – Instructions & Submission
Please search articles in the library or on the web to find a current article, within the last 6 months, on Customer Relationship Management and technology: ie) CRM Software, Social Media, Use of Cell Phone Apps.
Format your presentation to me in a one page Memo form:
Use the following format found at this URL: https://owl.english.purdue.edu/owl/resource/590/04/ (Links to an external site.)
Address the following and use the questions as headers for your memo:
- Overview of this article. What key concepts from the previous readings relate to this article? Use at least two related concepts from the book in your overview and highlight them.
- What are the benefits to business provided by this technology?
- What are the benefits to the customer provided by this technology?
- Is it a worthwhile investment (financially and good use of time) for the consumer and business?
- Conclusion – what is your analysis of this technology?
Cite your sources using APA format using the following guidelines:
https://youtu.be/gMOl_fy2kKY (Links to an external site.)
APA citation basics
When using APA format, follow the author-date method of in-text citation. This means that the author’s last name and the year of publication for the source should appear in the text, for example, (Jones, 1998), and a complete reference should appear in the reference list at the end of the paper.
If you are referring to an idea from another work but NOT directly quoting the material, or making reference to an entire book, article or other work, you only have to make reference to the author and year of publication and not the page number in your in-text reference. All sources that are cited in the text must appear in the reference list at the end of the paper. (retrieved from https://owl.english.purdue.edu/owl/resource/560/02/, (Links to an external site.) March 7, 2016)
And the following guidelines for the reference page:
https://owl.english.purdue.edu/owl/resource/560/06/ (Links to an external site.) (Links to an external site.)
Rubric: CRMCurrentarticle.docx
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