Background Information
IBM is one of the most staid, corporate images and brands in America. Three simple capital letters in a block font, conjures images of traditional corporate America. Please view the following PowerPoint presentation on the history behind the logo.
Over the last few years, IBM has embarked on a series of virtual brainstorming sessions with its employees. Using their “Jam” technology, these online discussions resulted in the re-development of the company value statement. Reflecting the needs of business, marketplace, and employee, the values are:
Search the IBM website (http:// for more information on the values and mission of the organization.
Assignment
Your assignment is to re-create the brand image for IBM by redoing the visual identity concept (logo) for old-school IBM.
This assignment has four parts:
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