This assignment will assess the Marketing Mix of an International Organization.
a) Product – What are the basic product benefits, brand name, warranty, service, or innovative qualities?
b) Price – Currency exchange, any planned discounts during the year, method of payment accepted, or e-marketing (if applicable).
c) Promotion – Advertising, sales promotion, public relations, personal selling, etc…
d) Place (distribution) – Market entry method, channels of distribution, and channel cooperation.
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