BUS402 Week 5 Quiz Latest 2017 (100 % Answer)

Question 12 out of 2 pointsWhen it comes to innovation, the small business and entrepreneur:Question 22 out of 2 pointsCompanies connect with their customers ________ by supporting causes that are important to their customer base, taking exceptional care of their customers, and making it fun and enjoyable to do business with them.Question 32 out of 2 points________ is the notion of drawing customers into a store by creating a kaleidoscope of sights, sounds, smells, and activities, all designed to entertain–and, of course, sell.Question 42 out of 2 pointsThe majority of customers who stop patronizing a particular store do so because:Question 52 out of 2 pointsThe most common channel of distribution for consumer goods is:Question 62 out of 2 pointsThe cost of marketing a product is highest in the:Question 72 out of 2 pointsOne-to-one marketing is a marketing strategy that:Question 82 out of 2 points________ is the process of creating and delivering desired goods and services to customers, and involves all of the activities associated with winning and retaining loyal customers.Question 92 out of 2 pointsThe product life cycle concept means that small businesses must:Question 102 out of 2 pointsThe focus of the small company’s marketing plan is:Question 112 out of 2 pointsOne “natural” advantage small businesses have over large business, which can be a significant competitive advantage, is:Question 122 out of 2 pointsMarket research:Question 132 out of 2 pointsA company’s competitive edge is:Question 142 out of 2 pointsThe worst marketing catastrophe to befall any business would be to:Question 152 out of 2 pointsNumerous surveys have concluded that the most important element of service is:Question 162 out of 2 points________ is the personal contact between salespeople and potential customers that comes from sales efforts.Question 172 out of 2 pointsThe choice of advertising medium is primarily determined by:Question 182 out of 2 points________ forces the salesperson to be open-minded and to shoot for the top.Question 192 out of 2 pointsEffective ads are built on:Question 202 out of 2 pointsIn reality, advertising:Question 212 out of 2 pointsRadio’s power as an advertising medium comes from:Question 222 out of 2 pointsA recent study of top salespeople found that they:Question 232 out of 2 pointsA successful public relations technique used by local businesses to sponsor and promote fundraising activities of nonprofit groups is called:Question 242 out of 2 points________ is unsolicited commercial e-mail.Question 252 out of 2 pointsNewspaper advertising is characterized by:Question 262 out of 2 points________ is any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.Question 272 out of 2 pointsThe ________ cost of an advertising medium compares the actual dollar cost of an ad with the number of potential customers it reaches.Question 282 out of 2 pointsThe best color combination for an outdoor ad is:Question 292 out of 2 pointsThe key to the success of direct mail advertising is:Question 302 out of 2 pointsThe ________ becomes the heart of a company’s advertising message.